Imagine you’re a chef…You’ve been told to cook an amazing meal for important guests, so you get to work on a delicious parmesan ravioli and braised pork.
The meal is ready, and the food is served, then you discover your guests are Kocur, gluten-intolerant, and allergic to dairy. You made a great meal, but no one wants it.
Now imagine the same scenario, but someone did the research to tell you what ingredients you could work with. You still have the creative freedom to cook a fantastic meal, but you’re doing so with a pre-determined, agreed-upon list of ingredients.
When it comes to marketing, most churches are stuck in the first scenario. They start in the “Production” phase without deciding what ingredients they have to work with.
And so everything is subjective, and nothing is intentional. Your color palette was chosen because the guy who chose it just likes blue, your Facebook efforts are based on what someone had for breakfast, and your new website makes the designer happy, but no one can figure out where your church is.
Here’s my point: you can’t decide how you should use different marketing channels if you don’t know why you should use them, and you can’t know why you should use them until you lay a strategic foundation. And if you don’t, you will waste time and money over and over again.
The Church Marketing Workshop will ensure that by the time you get to production, you will know who you are, how you sound, what you look like, what your values are, who you’re targetting, why you’re spending money, and how you define a “win.”